Below is the most typical banner ad sizes used for online advertising purposes. The banner ad size for a web site will vary depending on their standards, so check with the web site first to confirm the actual accepted size. Remember to use www.bannergarage.com to buy and sell banner ad space.
Banner ad sizes range from the small to large. Definition of banner ad size include "horizontal", "vertical", "skyscraper", "square" and other descriptions. The most accurate way to convey banner ad sizes remains using its pixel dimensions, and is usually represented as width by height. Thus a banner ad size of "180 x 150" means 180 pixels wide and 150 pixels tall.
Banner ads were at the forefront of the web explosion in the mid to late 90s. Finally a new advertising model had emerged, but in reality it was based on the old model of impressions. Today, even with the success of pay per click marketing, selling banner advertising is a great way for websites to make money.
If you own a website, you have great flexibility in determining what banner ad sizes you wish to offer. The best way to determine this is to simply surf around on leading websites and see how they do it. Why reinvent the wheel? If a leading website offers certain banner ad sizes on the homepage and other banner ad sizes on sub-pages, why not copy them?
On the other side, what banner ad sizes should you choose if you are an advertiser? This may be determined by your marketing message. If you have mostly text, a simple long rectangle banner ad size could suffice. If you have more graphical imagery, a large square or skyscraper banner ad size may be needed.
In summary, test various banner ad sizes to come to the optimal mix for your marketing purposes. Remember that banner advertising offers two great ways to get your message out there: one by repeated displaying of your message and brand, and two by generating strong call to action for your prospects.
Whether you sell banner ads on your website or are a marketer looking for the right website banner ads to fit your needs, you can find them all at www.bannergarage.com.